Ecommerce Website Essentials (2022)

 With the emergence of covid norms and people strictly following the social distancing practices there is an increased amount of stores shifting to the ecommerce website and apps.

If you are looking for an expert ecommerce website development company in India connect with Ozonesoft Solutions. 

Now let's discuss the importance of an ecommerce website before moving towards the essentials.

Increased Customer Reach

Even when you yourself wish to buy something you think you must go online first and if possible you can try getting things online only and this is why it is said that the ecommerce website is very helpful in increasing the customer reach and grabbing the attention of a huge audience. 

Sales Opportunities Always Open

If you own an ecommerce store you don’t have the opportunity of earning for any minimal period of time, you can earn 24/7 with no restrictions as people can view your products at the mid of the night too. Ecommerce websites hence provide the flexibility of sales and help you earn more.

Low StartUp and Maintenance Costs

A manual shop is something which needs to be set up with a lot of extra charges and thus need manpower and other expenses whereas an ecommerce site is something which is set up as per your comfort and needs less amount of cost and the maintenance cost for this is also low.

Flexibility to Run the Business from Anywhere

A manual shop is something which is present at a single place and needs to be run from there it self you cannot take it from one place to another but if we talk about an ecommerce website it is something people carry with them in their phone and thus it is easy for them to order things from anywhere they want with no extra efforts.

Improved Customer Service 

There is nothing like standing in the queue for your order to be placed and the customer support on an ecommerce website is also low thus people get easy support in an ecommerce website.

So now as you are well aware of the benefits of having an ecommerce website and if you wish to have an ecommerce website of your own connect with Ozonesoft Solutions.

List Of Ecommerce Website Essentials

Mobile-friendly design

Now the best part of an ecommerce website is that people can access it on their phones with ease and thus buying stuff becomes easy for them. Hence before developing an ecommerce website you must be clear on developing one that is user friendly and responsive asd well. 

User-friendly navigation features

An ecommerce website is something which people use to ease their work and thus your website must not cause difficulty to them, try building a website with easy navigation which can be understood by a layman as well. Don’t make a complicated website.

Security features

While developing an ecommerce website try to ensure that your website has adequate security since people prefer having their information private and for this try making your website secure with features and develop trust among people.

Prominent shopping cart and checkout buttons

Shopping carts are the place where people save the products they wish to buy and thus it must be present on an ecommerce website and there must be checkout buttons of appropriate size and shape which are easily visible as well.

Several payment options

People have several payment methods with them some might be using paytm and others might for phonepay or cards as well thus your ecommerce website must provide them various payment methods which will ease their payment and thus increases your chance of having a sale.

High-quality photos and videos

People get attracted after seeing things and thus the photos and videos you insert on your website must be of high resolution and attractive enough to influence people on buying the stuff from your site. It is said that videos have an exceptionally good influence on people.

Detailed shipping and return information

With the advancement in technology and various e-commerce websites being set up people after paying for their products wish to have a detail about the products that will be shipped and if not liked for any other issue they like the concept of returning thus try providing them a choice to return their products with information and conditions related to this.

Ratings, reviews, and other social proof

People always want a 3rd opinion and thus if your products have reviews on them the chances of people buying the same increase. People love seeing the pictures of the products in real life and so you can provide them the same.

A frequently asked questions (FAQ) page

There are many people who have similar questions and confusions and if you provide the answers to the same they will find it easy to know your website and buy products from it.

So now as you get a glimpse of the essentials of an ecommerce website you know its a complex procedure and so it is better to hire an expert for the same.

If you wish to have a customized ecommerce website connect with Ozonesoft Solutions. We are the pioneers in mobile app development with expertise in iPhone app development and Android app development. Our еxtеnѕіvе experience in the mobile world enables uѕ to develop and deliver breakthrough mоbіlе solutions in vаrіоuѕ vеrtісаlѕ including Entеrрrіѕе, Navigation, Hеаlth Cаrе, Wearable Technology, Augmented Rеаlіtу, E-commerce, News, Utility, Events and Organizers, and Education еtс. We Redefine your Business or Startup Goals with Advanced Website & Mobile App Development Solutions Powered by Robust Architecture and AI-based Algorithms. So if you are looking for mobile app development services contact Ozonesoft Solutions.

How to Secure Your Mobile Commerce App?

 M-commerce development services are growing very rapidly in the market as more and more users are using their mobile and tablets for online transactions. Mobile commerce applications are now processing a lot more data than ever which includes sensitive information about users and their transactions.

Before going deep into this, Let’s first understand : 

What is mobile commerce?

M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. Basically, transactions that happen online via a mobile or tablet are known as mobile commerce.

Mobile commerce is a form of e-commerce and thus it enables users to access online shopping platforms without using a desktop computer. Some of the examples of m-commerce include  mobile banking, in-app purchasing, virtual marketplace apps like the Amazon mobile app or a digital wallet such as Apple Pay, Android Pay and Samsung Pay.

Why does Mobile commerce require more security these days? 

Because of the increasing volume of transitions through mobile devices, it has become a necessity for businesses to step up and provide security. Businesses must ensure security of sensitive data of people’s transactions in order to win the trust of customers and build a good reputation. 

Providing security is even more important to sectors that deal with a lot of such data with healthcare and financial services. And because these transactions are done through smartphones using the internet, m-commerce is required to create more security for their users than traditional e-commerce has to. 

If you are looking for a customized mobile application development company connect with Ozonesoft Solutions.

Why is mobile commerce security crucial for your business?

Securing m-commerce is crucial to businesses for such reasons :

• As businesses provide mobile transactions, they must secure their m-commerce application. They are responsible for securing themselves against chargebacks and they must ensure safety of the data for both the business and customers. 

• Lack of security or breach in security can cause their users to abandon their application or it might even drop their revenue stream. 

• Security problems can cause trust issues towards your application or even towards your brand. 

No business can guarantee a 100% data security for transactions. But that does not mean your data can be breached or exposed easily. Businesses need to make sure that their security measures can slow down the attackers for long enough that their app becomes an unattractive target. 

Ways to secure your mobile commerce app

Mobile commerce developers are constantly dealing with cyber-attacks and harmful viruses, thus security is a top priority. Hackers are always attempting to gain access to your mobile commerce app through security flaws and cause you harm.

So, here are ways to secure your mobile commerce app : 

Backend communication security tips

• Use mobile-specific solutions : Trusting users is much easier when they create an account with phone verification. Moreover, for mobile apps, using phone verification is much more convenient than using email, which needs launching another app/web browser.

• Refresh session : Shorten the life of access tokens to several minutes, it will still keep the app user-friendly by introducing refresh tokens. These tokens can be used to obtain a new token. If the attacker tries to acquire a token, it will be useless after some minutes. 

• Log out request : Tokens that are no longer in use should be signaled invalidate, stating that the session is closed. 

• Use Transport Layer Security (TLS) : TLS creates an end-to-end encryption, which ensures that nobody reads our messages even if messages are sent through an unencrypted channel (for example, a WiFi access point without a password).

• Avoid sending too much information : Stop sending unnecessary data or splitting them to many requests, this way it will become harder for the attacker to obtain the personal data. Even if an attacker intercepts a single request, the information obtained by them may not be sufficient to do harm.

Mobile app security tips

• Take care of what you store on user devices : There are chances that unencrypted data on a mobile device can be stolen. Encrypt every sensitive information that you need to store. Nowadays, phones provide secure storage for sensitive data, so we should also remove unnecessary and temporary files as soon as possible.

• Use biometric authentication : Biometric authentication is now supported by almost all devices. It can be used as a convenient means of access or an additional layer of security for sensitive data.

• Don’t forget about binary safety : Compilers can also protect the app from data interception attempts from the produced source code. This makes it impossible for attackers to fake attacks or learn about the app's security weaknesses.

• Update your libraries : Mobile systems and libraries receive updates regularly, so the app should stay up to date as well. Attacks can be prevented, if people update libraries to the newest versions. Attackers can easily exploit a bug that has been announced to the public at least a few months prior.

• Watch out for system capabilities : Capabilities such as clipboards can store data across all applications. There exist some apps or websites that can steal data from clipboards or place their tracking data there. See if the app should share data with other apps, don't permit third party apps to open an unsupported file for preview.

Conclusion

As mentioned above, strengthen your mobile app development process and include the essential security measures. It will assist you in protecting both your audience and your company from potential risks.

If you are looking for someone who can build a mobile commerce app for you with all the security, contact Ozonesoft Solutions. 

We are the pioneers in mobile app development with expertise in Android app development and iPhone app development. Our еxtеnѕіvе experience in the mobile world enables uѕ to develop and deliver breakthrough mоbіlе solutions in vаrіоuѕ vеrtісаlѕ including Entеrрrіѕе, Navigation, Hеаlth Cаrе, Wearable Technology, Augmented Rеаlіtу, E-commerce, News, Utility, Events and Organizers, and Education еtс. We Redefine your Business or Startup Goals with Advanced Website & Mobile App Development Solutions Powered by Robust Architecture and AI-based Algorithms. So if you are looking for mobile app development services contact Ozonesoft Solutions.

What is Machine Learning? Where Is It Used?

What is Machine Learning?

We know humans learn from their past experiences and machines follow instructions given by humans. But what if humans can train the machines to learn from their past data and do what humans can do at much faster pace? Well, that's called machine learning. But it's lots more than just learning, it's about understanding and reasoning. 

For more such updates on latest trends follow Ozonesoft Solutions.

Machine Learning is the field of study that gives computers the capability to learn without being explicitly programmed. 

Machine learning is a branch of artificial intelligence (AI) and computer science which focuses on the use of data and algorithms to imitate the way that humans learn, gradually improving its accuracy.

Misconceptions about machine learning

People have multiple misconceptions on this topic and say that machine learning can insure time travel. 

Machine learning is an important component of the growing field of data science. Through the use of statistical methods, algorithms are trained to make classifications or predictions, uncovering key insights within data mining projects. These insights subsequently drive decision making within applications and businesses, ideally impacting key growth metrics. As big data continues to expand and grow, the market demand for data scientists will increase, requiring them to assist in the identification of the most relevant business questions and subsequently the data to answer them.

How Does Machine Learning Work?

So in machine learning we basically write a programme and then show it the data and train the programme. This makes the programme capable enough to work further on its own. 

We insert huge amounts of data into the machine and it reads the data and judges new things and predicts them as well. 

Suppose a machine is filled with data related to whether of past 3 months like this was a sunny day and this was a rainy day and this is processed by the machine and it tries to understand the data and now if we ask the machine what will be tomorrow's weather, now what machine will do is it will predict the weather with the help of last 3 months data it has and thus this is machine learning and this is how it works.

Hence machine learning is a branch of computer science which learns from its data and predicts new things. These machines try to act like humans.

What are the different types of machine learning?

There are basically 3 types of machine learning presently which includes:

• Supperwise

• Unsupervised

• Reinforcement

Supervised Learning:

Supervised learning, as the name indicates, has the presence of a supervisor as a teacher. Basically supervised learning is when we teach or train the machine using data that is well labeled. Which means some data is already tagged with the correct answer. After that, the machine is provided with a new set of examples(data) so that the supervised learning algorithm analyses the training data(set of training examples) and produces a correct outcome from labeled data. 

Unsupervised Learning:

Unsupervised learning is a type of algorithm that learns patterns from untagged data. Unsupervised learning refers to the use of artificial intelligence (AI) algorithms to identify patterns in data sets containing data points that are neither classified nor labeled. No labels are given to the learning algorithm, leaving it on its own to find structure in its input. 

Reinforcement Learning:

Reinforcement learning is an area of Machine Learning. Reinforcement Learning is a feedback-based Machine learning technique in which an agent learns to behave in an environment by performing the actions. The computer employs trial and error to come up with a solution to the problem. To get the machine to do what the programmer wants, the artificial intelligence gets either rewards or penalties for the actions it performs. Its goal is to maximize the total reward.

Practical Application Of Machine Learning

So where is the machine learning used in our day to day activities? Here is a list to this:

Used in Gmail: There are sections in our gmail like primary, spam etc, but how a particular mail ends up in a particular section this is through machine learning. 

Used By Youtube: Once you watch any video on youtube you will be suggested new videos similar to the one you recently watched now this is not a case in which youtube is smart this is a case of machine learning. Here data mining was used by youtube. Now the user provided a particular interest to youtube and it started finding content on similar topics to make you stick to the app.

Ecommerce Website: Whenever you search for anything or buy anything on any ecommerce website they will be suggesting you similar products or the complementary products you might need and in this way your chances of purchasing more products increases. 

Expert System: Generally this is used in foreign countries as consulting a doctor is chargeable at a higher rate so people prefer using this system in which they can insert their problems and the machine will provide the medicine they can take for this. 

Continued research into deep learning and AI is increasingly focused on developing more general applications. Today's AI models require extensive training in order to produce an algorithm that is highly optimized to perform one task. But some researchers are exploring ways to make models more flexible and are seeking techniques that allow a machine to apply context learned from one task to future, different tasks. If you are looking for one of the best It Companies in India connect with Ozonesoft Solutions.

We are the pioneers in mobile app development with expertise in iPhone app development and Android app development. Our еxtеnѕіvе experience in the mobile world enables uѕ to develop and deliver breakthrough mоbіlе solutions in vаrіоuѕ vеrtісаlѕ including Entеrрrіѕе, Navigation, Hеаlth Cаrе, Wearable Technology, Augmented Rеаlіtу, E-commerce, News, Utility, Events and Organizers, and Education еtс. We Redefine your Business or Startup Goals with Advanced Website & Mobile App Development Solutions Powered by Robust Architecture and AI-based Algorithms. So if you are looking for mobile app development services contact Ozonesoft Solutions.

How Can I Rank My Website On Google?

 Now with the increased awareness about the rankings and SEO techniques people have started finding ways to rank websites on the google search page.

For SEO specialists it often becomes difficult to make the people from different fields understand that SEO is not a one day procedure, the results which you wish to get are not something you can achieve just by inserting keywords and thus ending up doing keyword stuffing. 

Follow Ozonesoft Solutions for more such amazing information.

SEO is a huge procedure which requires many different activities and thus needs to be performed by a specialist. Currently there is a myth in the market that SEO can be done by one out there and that if you are not capable of performing any technical work you can start your career in digital marketing from the next day without any knowledge about the same.

What is the difference between an SEO and SEM?

People keep on using these terms as a substitute to one another but is this the right way to do it? Ask a digital marketing expert or an seo expert they will completely deny as these terms are not interchangeable. 

SEO as the abbreviation stands for search engine optimization means preparing content on your site and making your site worthy enough through optimization techniques so as to make it appear on the google search result page that too organically.

SEM is the short form for search engine marketing, the term is used to define all the paid ads which are published to rank the keywords of a website on the front page of google search results.

There are various different goals which are setup to rank the keywords and thus both display and search ads come under paid ads and it is hence termed as an inorganic way of ranking.

So let's get back to the question we started with, how can you rank your website on the search engine results page. Here are tips for doing this:

Content:

Just think for a second, when you search for something on google you need the answer to be relevant and precise and thus businesses must concentrate on providing content which is relevant to the search of the individual.

Whenever you go to a restaurant you expect the thing served to you must be the one you ordered and thus same is with google. The content you provide to Google will only be considered by it and shown to others if it is relevant and appropriate for the search term and might look good for the audience point of view.

Same come when you run an ad, suppose you and your competition has provided the same amount of bid on a keyword not his ad is appearing on a rank higher than yours the reason for this is his content is better than yours, hence to rank your website higher always concentrate on content writing and so its better to hire a professional content writer for this. If you are looking for one contact Ozonesoft Solutions.

Keyword:

Keyword is the word which is used by the person searching on any search engine for anything, it's the phrase they type in the search space on the search engine. Now imagine if your website contains keywords exactly which a person searches for this will definitely improve your rank on the search result page.

There are many types of keywords like long tail keywords, short tail keywords, negative keywords etc. It is always advised to go for long tails keywords since those are the ones you can easily rank your website on as comparatively to the short tail keywords.

There is a greater need to include LSI keywords in your site. What are LSI keywords? These are the ones which appear on the search result page bottom in the people also search for tabs.

Backlinking:

Backlinking might sound old school to many of the companies for now but it is definitely an important aspect in ranking your website on the google search result page. Try using high DA backlinking sites since these will provide link juice to your website as well as authority which in return will improve your search engine ranking.

On Page SEO:

On-page SEO (search engine optimization) refers to the process of optimizing pages on your site to improve rankings and user experience. The main onpage techniques are:

• Integrate relevant keywords into your pages.

• Optimize your title tag and meta description.

• Create user-friendly content.

• Optimize images.

• Optimize your URLs.

• Use internal links on your pages.

• Improve site load time.

• Add responsive design to your website.

Technical SEO:

Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings). The technical SEO is an important aspect of SEO and the techniques which comes under this are:

• Use SSL. 

• Ensure your site is mobile-friendly. 

• Speed your site up. 

• Fix duplicate content issues. 

• Create an XML sitemap. 

• Consider enabling AMP. 

• Add structured data markup to your website. 

• Register your site with Google Search Console and Bing Webmaster Tools.

Working on all these is a technical activity and hence need to be done with extra care. For this you can just hire one of the best digital marketing companies in India which is Ozonesoft Solutions. 

We are the pioneers in mobile app development with expertise in iPhone app development and Android app development. Our еxtеnѕіvе experience in the mobile world enables uѕ to develop and deliver breakthrough mоbіlе solutions in vаrіоuѕ vеrtісаlѕ including Entеrрrіѕе, Navigation, Hеаlth Cаrе, Wearable Technology, Augmented Rеаlіtу, E-commerce, News, Utility, Events and Organizers, and Education еtс. We Redefine your Business or Startup Goals with Advanced Website & Mobile App Development Solutions Powered by Robust Architecture and AI-based Algorithms. So if you are looking for mobile app development services contact Ozonesoft Solutions.

What Are The Most Important Pages Of A Website?

 Planning to build a website for your small business? Are you aware of the fact that some pages in a website are really important and thus they must be included in a website while building one.

Before speaking about those pages i would like to let you know that if you are looking for the best website development company in India contact Ozonesoft Solutions.

Now what are the pages you must definitely include in your website? Here is a list of these:

Homepage:

This is the main page of your website, this is where the user will end up landing when he will click on your site so how should it be designed?

A home page contains the whole information you need to provide to the user and from there itself the user will decide whether they need to stay on your site or not.

Now this page must be designed in way which helps the user to get a solution to his problem and the most important things to include in a website’s home page are:

• Headline

• Sub-headline

• Primary Calls-to-Action

• Supporting Image

• Benefits

• Social Proof

• Navigation

• Content Offer

• Secondary Calls-to-Action

• Features

• Resources

• Success Indicators

About page:

Many of you might think what is the need to put this section on the website like we don’t want people to know about and the little knowledge we want to give them is already provided in the home page but no people like reading about you and this will make them aware of your experience and they might make up their minds about how are you going to work for them and how your business could help them.

Try including your past and history of the business, your goals and vision will make people know how far you wish to go and how much have you already reached.Thus keeping a clear and logn about page will make your clients connect with you. 

Here is a list of things you need to consider while designing your website’s about page:

• Include a unique value proposition

• Show your company’s faces

• Tell your brand store

• Share what’s happening behind the scenes

• Let customers know where you are

• Direct customer towards the next action

• Consider the fold

• Keep your About Us page updated

Services page (if you offer services):

Now it's time to tell others what you provide us,how you are available to solve our problems and this is the section where you include all your services and thus be clear and precise in this section. Do not include something you don’t do. 

Service section is very important and it said that most of the traffic that visits your website tries to look for your service and that is where they will decide that you are providing something which is useful for them and they decide whether to connect with you or not.

Products page (if you offer products):

It might be possible that you sell products and not services and thus for you people this is something really important.

Try designing your products page in a way which brings something good on the plate and hence your products page must include images of your products,names of your products and other necessary details like the pricing and how they could contact you. 

FAQ page:

Imagine having many doubts related to a certain topic and where will you get the answers.Its the FAQ page which contains the answers to most commonly asked questions.

This is an important page of a website since it contains details which are very important to a business and solves the problems which most people might be facing and these need to be clarified.

Testimonials / reviews page:

Even you might trust people only when they provide you proof of something and this page is made for providing people a clear picture of the experiences of different people after acquiring your services or products.

Testimonials are very important for your business so try asking for them from the people who received your services and display them on your website for sure.

Contact page:

Now they like the services you provide and wish to acquire the same but how will they connect with you? It's through your contact page. 

There are various forms and plugins available for the contact page and if someone needs to connect with you try keeping the procedure brief and precise. Ask for minimal and important details only.

So it's a really long and exhausting procedure to build a website and needs technical expertise for the same. If you are looking for one of the best It Companies in India connect with Ozonesoft Solutions. The website development procedures we provide are: PHP Website Development, WordPress, AngularJS, Laravel Web Development, Codeigniter Web Development, Node.js Development etc.

We are the pioneers in mobile app development with expertise in iPhone app development and Android app development. Our еxtеnѕіvе experience in the mobile world enables uѕ to develop and deliver breakthrough mоbіlе solutions in vаrіоuѕ vеrtісаlѕ including Entеrрrіѕе, Navigation, Hеаlth Cаrе, Wearable Technology, Augmented Rеаlіtу, E-commerce, News, Utility, Events and Organizers, and Education еtс. We Redefine your Business or Startup Goals with Advanced Website & Mobile App Development Solutions Powered by Robust Architecture and AI-based Algorithms. So if you are looking for mobile app development services contact Ozonesoft Solutions.