SOCIAL MEDIA TRENDS IN 2022

The hot shot topic in today’s world is social media. It is said that if a person aged 18 to 40 spends 15 hrs in a day without sleeping, the number of hours he/she is using social media is approximately 7 hours and this is something alarming.

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A news which once became viral through news channels now becomes viral due to updates in social media platforms and thus every big industry has now shifted their concentration from google to social media.

Here shifting the concentration doesn’t mean that google has lost the place it had but it just means that now people are concentrating on attracting an audience through social media platforms as well like facebook, instagram, youtube etc.

So here are some latest trends in social media:

Creators Platform:

Creator economy has started to grow and it will continue for sure, even if a person is 18 or 50 he/she will spend their time watching reels and thus reels being a part of the creator economy and an idea started from Tik Tok is now capturing a huge market.

These tools help make it easier for creators to connect with their audience and collaborate with brands.

And hence big companies are concentrating on grabbing an audience through investing in the social media creators as they have ideas and a huge fan base which make it easier for them to sell products and services.

Social Commerce

So what is social commerce? When the products and services are completely sold and purchased on social media it is termed as social commerce and the support and everything is fully given by these social media platforms.

Social media has become a virtual mall of sorts, right in the palm of our hands. We can browse products, find inspiration, and purchase within a few clicks. 

The latest social commerce tools by social media platforms are:

• Instagram Shops make it easier for businesses to build online stores
• Instagram Checkout rolled out to US-based brands, allowing users to make direct purchases
• Pinterest introduced a Shop tab, where users could browse and shop via product Pins
• TikTok is testing TikTok Shopping, right on the heels of their expanded partnership with Shopify
• Chatbots and automated direct messages are on the rise, as an additional customer care tool to interact with customers and answer FAQs

Video Content

Video content is dominating the market. Nowadays video is a source of knowledge for every single industry, earlier the concentration was on youtube for video content but now short videos have also grabbed huge attention. 

Paid Advertising

Many people try avoiding paid ads but how would you be able to reach a new audience without paid ads hence try concentrating on it since people due to huge competition it is really difficult to stay ahead of the crowd. Considering that the average organic reach for a Facebook post is just slightly over 5% according to Hootsuite’s data, it makes sense why paid advertising will become a necessity. 

Augmented reality (AR) and Virtual reality (VR) 

Due to the boom in technology there is a need for augmented and virtual reality and thus as these platforms grow, users will demand better and more engaging experiences, and these technologies can make that happen.

Snapchat and instagram have already started using filters for augmented reality although it might be little early for virtual reality.

Influencer Marketing

Influencers are the people who have a great number of people following them and hence they are a source of audience for many industries and hence people must concentrate on spending wisely and promote their business through influencer marketing. Investing in influencers is much cheaper than running paid ad campaigns, and yet it delivers good results.

Social Media for Customer Service

People might not be using other apps for support but everyone is available on social media and hence they demand services through it. It has become a retail platform, a product discovery platform, and now, even a customer service channel. A lot of brands have started recognizing social media networks as platforms for delivering customer service.

User-generated Content

Now the content you post must be user generated, yes it might sound cliche to post those weird songs on social media with your business post but now it is really important to do this since it is always said you must stand up with the trend and the trend currently demand these type of content which included something which attracts the audience. 

If you wish to get such updates on a daily basis follow Ozonesoft Solutions.

So social media is a place where people go to relax their minds that is why they visit more of the funny videos or memes they can relate to and if you wish to rule the social media industry with your business connect with the best social media marketing company in India Ozonesoft Solutions.

Ozonesoft Solutions is one of the best It Companies in India and has experience in mobile app development and web app development. We also provide the best digital marketing service and social media marketing services, we have experience in paid ads and hence your business can grab a huge audience through social media networks if you connect with us.