Building relationships with customers and creating a sense of community beyond the transactions that occur when a shopper makes a purchase is an important part of running an e-commerce store.
Creating bonds with buyers helps develop their loyalty to a store and results in the promotion of product organically, through word of mouth and social media. These dedicated fans facilitate new customers and increase the success of stores. Big-Commerce includes advanced features that alter you to extend awareness and drive more visitors to your website.
If you recently launched your online store with Big-Commerce or planning to do so here are a few e-commerce tips to keep in mind when creating the perfect Big-Commerce design.
The most important components to consider are
• Actively engaging customers via social networks,
• Employing search engine optimization(SEO) techniques to gain popularity
• Creating a Big-Commerce design that encourages the visitor to make a purchase.
1. Search Engine Optimization
The best SEO results often involve the help of an e-commerce website developer or a company that specializes in the area. However, there are still a few basic steps that you can take to drive more traffic to your website by increasing your rank on the different search engines. Here are three important and easy-to-implement tips:
1. Be aware of relevant keywords and include them in the content of your websites. The page header and title tag are the most important places to include keywords.
2. Use internal links within your e-commerce website that point to another section of the site.
3. Include captions or descriptions (with keywords) for each image on your website because the web crawlers will only register text, not images.
2. Design & development of e-commerce website
The important tip to consider is while designing your online shop, look at it from the perspective of a customer who does not know what your company is. With that in mind, be sure that you clearly state not only the company name, but the clear description on the home page of who you are, what you do, and the unique value proposition that you have to offer. Three easy e-commerce tips that make shopping on your site a better experience for the customer are:
1. Make the search box easy to find on all pages of the website, so a customer can easily search for what he wants.
2. Show the tax and shipping charges on the per-checkout price. Be sure that the whole checkout process is as painless and simple as possible.
3. Make sure that the layout of the website is appealing, yet not overwhelming. Use simple colours and don’t overload with too many words or too many pictures on any given page.
3. Create a consistent connection point
Maintaining contact with buyers after an initial purchase helps turn one-time customers into repeat visitors. The reason e-commerce store owners have a presence on social networks and create email lists is to consistently reach out to customers and remind them of store existence. Once a customer is on a mailing list, following a Facebook or has a Twitter account, each day brings a new opportunity to tell them about new products or highlight a sale.
4. Do more on social media
Social media is an important marketing and conversion channel for e-commerce store owners, and those who use it simply for those purposes certainly realize positive results. Sharing interesting articles, photos and videos, about a topic that somehow relates to storing products or brands, are a good choice.
5. Ask for reviews and feedback
Getting honest responses from customers about product quality, ease of transaction and other concepts central to the idea of buying things online is important for continued development as an e-commerce store. Also, positive reviews are easy to make part of marketing and outreach efforts. Getting feedback from buyers helps a business grow and succeed.
Designing the perfect website may be difficult if you are not technical savvy. But Big-commerce has several website development and design partners ready to help. Their offerings and prices range greatly, so you are sure to find exactly what you need within your budget. They can help you with everything from social media links to search engine optimization.
BigCommerce is one of the quickest increasing eCommerce platforms in the market, thanks to its ease of use, high quick reaction time, fast implementation, community support and straight forward, handled service. Ozonesoft Solutions is a BigCommerce Development Company India focusing on exceeding the objectives of the customers whenever with top quality and custom-made BigCommerce Development services.
